Product Development | Hardware | Outdoor Adventures

Why a Good Tag-Line Beats Great Engineering

The story of Swytch Bike founder Oliver Montague unlocking the value of his engineering skills by building a brand.
Listen to your advice

Two Stories on Secrets to Learning Faster

Instead of learning lessons the hard way, smart people find stories from others. Here are few examples that have stuck with me.
Inventing a New Product like James Dyson

Inventing a New Product – 3 Mistakes to Avoid

The top lessons from my experience inventing new products and advice for finding clearer focus for your goals.

Humor, Seriously – Great Combo of Science and Business

Approach things lightly and with a playful attitude to add humor to your interactions. Sometimes just laughing more is enough.
Things I've Learned this Year

50 things I’ve learned this year (2022)

Feed the pigs so they’re ready to fly. It can take 1,000 days before a business succeeds. Set up easy systems so you can keep going.
Extended Mind Summary

The Extended Mind – Path to Greater Intelligence

People can use technology, social interaction, and our bodies to fully tap into the brain. Even just gesturing can fire more neurons.
Snap Drone

Can Snapchat’s Drone compete with the iPhone?

Why Snap Inc keeps making hardware even if it could lose money.
Invention a life Summary

Invention: A Life of Amazing Inventions and Stubborn Will

Amazing inventions and great success, but James Dyson also struggled with many obstacles, challenges, and a few failures (the Ballbarrow?)

How Dyson wins by ignoring market research

The famous home goods company got started by making products that customers said they didn’t want.
Made to Stick Summary

Made to Stick – Simple Stories Spread Best

Actionable lessons on how to share information clearly so that it spreads - bring an idea to life through storytelling.